Business Expansion Support in Poland and CEE
We help international companies validate the Polish market, build local sales operations, find partners and prepare for expansion across Central and Eastern Europe.
1
Market & opportunities audit based on insights
2
a results-driven Country Manager
3
Warsaw based back office & payroll & company car
4
Kick off of operational activities
1
Market & opportunities audit based on insights
2
Recruitment of a results-driven Country Manager
3
Warsaw based back office & payroll & company car
4
Kick off of operational activities
Since 2005, Sales Desk has consistently strengthened the market position of its clients in the following industries: manufacturing technology, mechanical engineering, railway & aerospace industry, electrical engineering, energy industry, agricultural technology, defense industry and medical technology.
Business Support Services in Poland
MARKET ENTRY
FIRST STEPS
- Market audit
- Competitors audit
- Search for Polish beneficiaries of the EU funds
- Accompanied trade visits
- Support on institutional level
RECRUITMENT
FIND RIGHT PEOPLE
-
Recruitment:
Sales Manager,
Purchasing Manager,
Service Technician, Customer Service Employee - Building a customer service/engineering team
- Audit of the B2B contract
Back Office & Admin
BACK OFFICE
- Back Office in Warsaw
- Payroll & HR Management
- External HR department
- Accounting
- Business address in Warsaw
- Fleet Management
SALES & SOURCING
GROW YOUR BUSINESS
- Search for a Sales Partner in Poland
- Purchasing & sourcing
- Searching for suppliers
- Exhibiting at trade fairs
- Administrative Management of your company in Poland
Latest
Follow upcoming events, networking opportunities and market-related meetings in Poland.
Save the Date: Internationaler Beratertag meets Startups 2026!
Die Internationalisierung bleibt für viele Unternehmen ein wichtiger Wachstumstreiber…
15 – 19.09.2026
Meet us at AMB!
Stuttgart, Germany
Key topic: Defence & Dual Use, Sales Development in Poland
Become Part of Our Defence Project!
We are coming with an important update: financing for the Defence & Dual-Use initiative has been secured under the European SAFE programme, unlocking €44 billion in funding opportunities….
Why work with us
The Sales Desk concept was created in 2005 based on the company founder Patrycja Kosta’s many years of professional experience supporting German companies entering the Polish market.
Who we help enter the Polish market
Our services are designed primarily for industrial companies from Germany, Austria, and Switzerland that:
want to build
or structure their sales operations in Poland
aim to become
independent from local distributors
plan a controlled
expansion into
the CEE region
want to hire
employee without immediately establishing a subsidiary
Why clients come back
We take the time our clients deserve and stay completely focused on their success — even when matters become more complex, more demanding, or take longer to achieve.
Meet our team
Meet the local experts who support international companies in entering and growing in Poland.
Patrycja Kosta
CEO Sales Desk PL
Kamila Nocoń
Cross-Border Team Extension Division Manager
Sylwia Bukała
Talent Acquisition Manager
Ewa Banaszek
Project Controlling & Payroll Manager
Our case studies
Want to learn more about how we work and what we do every day? Check out our case studies.
Building a Cross-Border Purchasing Network for a Glass Manufacturer
Building a Bridge Engineering Team in Poland
Sales & Purchasing Expansion for an Industrial Machinery Manufacturer
Frequently asked questions
Is setting up a company the only way to hire an employee in Poland?
No. Setting up a Polish company is not required to employ a dedicated person in Poland. Through cooperation with Sales Desk, you can hire a dedicated representative who works exclusively for your company — including support such as a company car and mobile phone — without the need to establish and manage a Polish company.
Poland also allows cross-border employment arrangements within the European Union, enabling foreign companies to employ staff in Poland without establishing a local legal entity, provided that all applicable employment, tax and social security requirements are properly handled.
Is it more effective to work with an independent distributor or with a field sales representative?
These two approaches are not mutually exclusive — the most effective solution depends on your business goals and market strategy.
The key advantage of employing a field sales representative is having a dedicated person who takes care of customers in Poland and provides direct feedback from the market. This person can have influence on pricing, understand customer needs and there is confidence that they will not propose competing solutions. A distributor usually proposes the solutions that provide them with the highest margin, not necessarily what the customer really needs.
Although English is widely spoken in Poland, the market is highly developed and very competitive. Communicating with customers in their native language creates stronger relationships, builds trust and significantly improves sales effectiveness.
Some companies try to manage the Polish market remotely from Germany, using German- or English-speaking employees who may not fully understand local customer expectations and business culture. This is a good start, but it will not replace having a person on site. A local person will always be more effective and profitable in developing the market.
Poland also allows cross-border employment arrangements within the European Union, enabling foreign companies to employ staff in Poland without establishing a local legal entity, provided that all applicable employment, tax and social security requirements are properly handled.
Can a German company that wants to organize sales activities on the Polish market receive EU funding to start its operations?
No. EU funds are mainly directed towards companies investing in capital goods, infrastructure, research and development (R&D) and innovation.
However, this creates a significant opportunity for companies that want to offer their products on the Polish market. Sales Desk can help identify companies that are beneficiaries of EU funds and, as a result, have dedicated investment budgets and purchasing potential.
In addition, „made in Europe” products are highly valued in Poland and in industries such as defence they are often not only preferred but a mandatory requirement.
Poland also allows cross-border employment arrangements within the European Union, enabling foreign companies to employ staff in Poland without establishing a local legal entity, provided that all applicable employment, tax and social security requirements are properly handled.
We are currently
recruiting
Our recruitment is not volume-based. It is precision-based.