Why German Companies Should Act Now?
Poland is becoming one of Europe’s most important defence markets. Record military spending, major industrial investments and the EU’s SAFE programme are creating new opportunities not only for large defence groups, but also for German manufacturers, technology providers and specialised suppliers.
Poland has become the largest beneficiary of SAFE, with defence projects worth approximately €43.7 billion. The programme supports European procurement and gives preference to solutions produced mainly within the EU. For German companies, this creates a strong advantage. German technologies are already used in Polish military vehicles, communication systems, sensors, propulsion systems and logistics solutions, which means that many suppliers are already part of the Polish defence value chain.
The opportunity goes far beyond traditional armaments. Companies active in mechanical engineering, electronics, cybersecurity, drones, satellite technologies, AI, logistics, infrastructure and advanced manufacturing can also benefit. Many civilian products can be adapted for dual use or defence applications, opening the market to specialised SMEs that have not previously worked in the defence sector.
German companies are already increasing their presence in Poland. Renk, for example, announced a major investment in production, servicing and research activities in Poland, treating the country as a regional hub for Central and Eastern Europe. This shows that Poland is no longer only a sales market, but also a location for production, service, technology transfer and long-term industrial cooperation.
Events such as MSPO in Kielce provide direct access to Polish defence companies, procurement institutions and international partners. The fair is the largest defence exhibition in Central and Eastern Europe and offers German companies a practical entry point into the market.
For German businesses, the main benefits are clear: access to a rapidly growing market, participation in EU-funded projects, entry into Polish supply chains and the opportunity to build a strong position in the wider CEE region.
Companies that enter the market now can secure partnerships before competition becomes even stronger.
Sales Desk supports German companies in identifying partners, suppliers and customers in Poland, organising B2B meetings and building a local market presence. Poland’s defence transformation is already underway and German companies have a real opportunity to become part of it.
